Brand Story

In the corporate world, presence is everything. And yet, one sense is often overlooked - scent.
I’ve always had a passion for perfumery. But it was during long hours in the corporate world that
I noticed something no one was talking about: the wrong fragrance could make the right person
invisible, or worse, unapproachable. In boardrooms and breakrooms, I saw it all, scents that
were too loud, too faint, too out of place. Instead of elevating presence, they caused discomfort.
That observation sparked something deeper in me. Why wasn’t there a fragrance designed
specifically for professionals: clean, elegant, non-intrusive, and confidence-boosting?
That’s when Rare Duft was born - not just as a perfume, but as a new standard in professional
luxury.
Rare Duft is India’s first Luxury perfume brand crafted exclusively for the corporate
class.

Our mission is simple: To help professionals make the right scent choice for the right
setting. We developed our fragrances through science-backed formulation and extensive
testing with over 1,000+ professionals. Made with high-concentration oils, designed for
Indian climates. The result? A scent that stays with you, without overwhelming the room - a
fragrance that speaks of confidence, not noise.
Rare Duft isn’t just about fragrance. It’s about how you carry yourself into every meeting, every
milestone. It’s about turning everyday routine into a ritual of self-confidence and luxury.
We’re building a community of ambitious, scent-conscious professionals who care about
presence as much as performance. A tribe of people who know that the right perfume doesn’t
just smell good - it supports you in showing up as your best self.
Rare Duft is more than a brand - it’s a movement of modern professionals who value
performance and presence - a curated community of achievers who care deeply about the
details that define them and who will join us to co-create the next wave of workplace-appropriate
scents.
Because in business and life, it’s not just what you say - it’s how you’re remembered